As owner of one of the first Website Hosting & Development Companies in Sydney, with a large client base that included the first St George Illawarra Dragons and St George Leagues Club sites (from the time they first went online), Luke Scully thought he had pretty much "heard everything" when it came to marketing on the Internet.
Theories including the bizarre and the fanciful, led Luke to finally realise he was in a very privileged position, in that he could actually monitor and analyse any and every marketing initiative attempted by any one of his large list of clients.
It was to prove a highly revealing exercise.
As computers track and record extensive information, theories could be easily tested and measured, against the reality of what was actually happening. Just as some myths were exploded, so too, patterns emerged that proved the effectiveness of certain tactics. Over time, these tactics & strategies revealed an unequivocal blueprint of techniques that greatly enhance the performance and potential of websites.
Certainly many of his clients were delighted to benefit from his knowledge (and they did) but in a world where "appearance" is often mistaken for functionality (or overlooked completely) the Internet today remains a mixed arena, where all forms of mayhem abounds, with winners and losers everywhere.
For over ten years I have been telling people to ring Luke Scully if you want to rank well in search engines. Tony Magnus Director Classic Sportswear
 http://www.classicsports.com.au/
He is the goto man when you want to start something new or need something fixed he gets the job done! Andrew Moufarrige CEO SportsData NRLStats
 http://www.sportsdata.com.au/ http://www.nrlstats.com.au/
Luke's recommendations and fine tuning have been invaluable in making my website actually work. The increase in rating and results have been dramatic. Chris Blyth Director Plansight Pty Ltd Town Planners
 http://www.plansight.com.au/
Our site is ranked on the front page of Google for all our targeted search terms due to the skills of Luke. Zane Mitchell Rental Agreements DIY Australia
 http://www.rentalagreementsdiy.com.au/
The fact remains, however, that those who understand "the rules" and know how to play "the game," tactically, will find the Internet a fertile ground of opportunity in obtaining new customers and greatly increasing their "bottom lines".
This means (as with many things), the only difference between success and failure is "a little knowledge."
Today, enjoying semi-retirement, developing his own projects, Luke has responded to numerous requests to share some of that knowledge with others.
The four hour seminar "Internet Gold" is the result. This will give attendees an all too rare opportunity to have the proven dynamics that make fortunes, clearly explained and demonstrated - it surely has to be "a must see event" in every businessperson or business owner’s diary.
Seminar details: Date: Tuesday August 5th 2008 Venue: St George Leagues Club. Start time: 9.30am. Duration 4 Hrs.
Note: The seminar was a very informative event and a good time was had by all.
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